In general, it should be clarified that the ways in which content is proposed on the Internet and in social media are governed primarily by Artificial Intelligence algorithms, which determine the logic by which a user is exposed to specific content. On smartphones, for example, when a user scrolls through social media pages or when he or she has formulated a search, algorithms determine the rotation principles and lists of proposed content.
Correlations between information, including information with commercial purposes, are also handled in algorithmic mode, so that, for example, a search made in a search engine may be followed by insistent advertising promotions relevant to that search in the immediately following moments. This system of promotional intrusion is very obvious to the user and may result in an initial form of disruption.
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