Distribution will be transformed by technologies capable of personalizing TV products, localizing them easily, both linguistically and culturally, approaching various target audiences, to absolute individual personalization. This verticalization will also affect promotion and advertising. Advertising will also be transformed: one and the same commercial will be able to have multiple variants customized automatically through big data analysis. It will be possible to propose versions of the same product for specific targets, up to complete personalization of the user experience.
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