Highly specialized freelancers in generative AI will emerge, who, thanks to multimodal artificial intelligence, will also be ready to collaborate with large international productions. AI will offer individuals advanced tools for video production: creation of complex and realistic images, characters, videos, animations. The writer of a comic book or cartoon will be able to produce them himself with prompts. ChatGPT in just a few years has already marked a watershed for publishing activities. Its ability to produce coherent, effective and stylistically calibrated text has surprised many professionals and opened the debate on the impact of AI on copyright, creativity and the intellectual professions. The long protest by screenwriters in Hollywood in 2032 is one example; the fear is that AI will replace many professionals. But opportunities also open up here: AI can become an effective creative assistant for journalists, copywriters, screenwriters, and authors who know how to exploit its potential. Again, content originality and creativity, which only a human author can guarantee, will be crucial.
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