It is clear that the mechanisms for rotating content online can lead to problems. It is an issue that even the Global Internet Company platforms are beginning to address, not least because they have been assailed by lawsuits from states and regulatory bodies demanding that they intervene in the algorithms that govern the rotation itself.
A very critical application case of this issue is what is referred to in the mainstream media as “par condicio” in political campaigning, i.e., the observance of proportionality between the communication opportunities of the different political forces that are facing each other in an election campaign.
And yet, the current content rotation algorithms do not have the slightest consideration of this aspect, and the question therefore arises as to how it will be possible to modify these algorithms so that they comply with the same rules that have long been imposed on traditional media.
The public and the political class are still unprepared to deal with issues related to the use of algorithms; therefore, a collective educational process must lead to greater critical thinking.
For example, one could propose websites, blogs and algorithms that compare different positions on the same issue, interrogating sources to nurture a proper democratic dialectic and combat the spread of fake news.
Italiano