Precisely because of the mechanism of economic valorization of content on the Web today, there is no proper hierarchy among sources and among content that would, for example, properly represent its level of quality or ethicality.
Generative AI is further contributing to the homogenization and flattening of content published on the Internet, which is now increasingly produced by AI.
This is the underlying problem we would like to address through the figure of the new digital cultural mediator. The challenge is to increase the availability of quality content by transforming digital devices available to all and used daily, such as smartphones, from tools of distraction to tools of civic and cultural growth.
Italiano