The multimodal creative

An emerging factor of generative AI is multimodality, that is, the ability to create content that is not only text-based, but also images, video, music and other media.

Not only that, it should be acknowledged that the quality of this content is often surprising, both in terms of aesthetics and the rate of unpredictability that simulates creativity, obviously in response to the appropriate commands – prompts – that users process to guide it.

We are facing an unprecedented potential extension of human intelligence and creativity.

However, this process is leading to a major crisis in several categories of artists and creative people.

Like 19th-century portrait painters in the face of photography, many creative industry professionals feel threatened, witnessing the nullification of their skills in the face of the scene of ordinary people generating poems and articles, illustrations, musical pieces, comics, designs and related graphic representations, and videos with special effects in a matter of seconds. What could be the new form of creative intelligence enabled in humans by the advent of multimodal AI?

Undoubtedly it opens up the possibility of a new generation of multimodal creatives, directors or producers, capable of making complex digital works themselves, even films or video games that until now have required the collaboration of dozens-or sometimes hundreds-of specialized creatives.

The focus thus shifts from the virtuosic skills of performers (although these remain irreplaceable in the live performing arts, painting, sculpture and crafts) to the productive and creative skills of filmmakers. Individual creators will be able to produce collective works on the level of Hollywood Kolossals, commercials, and video games. Multimodality is already emerging as one of the future forms of creative intelligence extended by AI.

Insights

AI and television