The issue of digital cultural mediation has become critical and urgent today due to the evolution of the Internet, which, after a few years of social media consolidation, presents an extremely worrisome situation with respect to the quality of information and educational processes, which is likely to worsen with the rise of Artificial Intelligence.

We are exposed to an excessive amount of content and its substantial unreliability in social platforms. The relationship between end users and the Internet has often become problematic. The advent of ChatGPT has resulted in students’ mass reliance on generative AI for fundamentally uneducational activities, such as avoiding directly performing assignments, research, translations and themes by relying on simplistic use of chatbots.

In essence, a new cultural mediation is required today to filter the magnum sea of content on the Web and AI tools so that they become more effective and of higher quality, for the benefit of the end user. It is about creating and growing a new “collective extended intelligence” that can play for the benefit of the entire human society the role of “digital cultural mediator” between the net and the new generations.

People who are already currently playing an educational, training or cultural role in society will be able to place themselves at the forefront to take on, through appropriate cultural evolution and by equipping themselves with appropriate tools, a new and absolutely prominent role in the digital arena. Let us understand, however, where we started and how we got to this point.