In the hospitality industry, artificial intelligence is being used to reduce repetitive tasks, analyze trends, interact with guests and predict customer needs.
Machine translation is already a killer application in tourism hospitality environments, thanks to devices that can be worn by operators and tourists themselves.
Artificial intelligence-based hotel services come in the form of chatbots, apps, virtual voice assistants and service robots.
In tourism marketing, AI can provide new tools such as the creation of synthetic Influencers, newly developed textual and visual storytelling, and automated multimodal welcome and guide services for tourists. AI applications are also being developed, including in smart glasses, that can recognize and describe a monument framed by the device’s camera, or offer personalized storytelling about the tourist’s surroundings.
Italiano