The Internet has disrupted traditional ways of organizing the relationship between author-publisher and content user.
In traditional media, the form of content transmission can be described as point-multi-point. From a central point of publication that transmits (the publisher), the same content reaches many points of fruition (the audience).
This mode applies to all mass media, beginning with print media: when Gutenberg published the Bible he brought about the emergence of the publisher, who prints and distributes books from a single entity to multiple entities. Authors are selected through curation to produce works that are published by one entity and then distributed to many users in a uniform way. This mode of content publication also applies to later mass media in the mode of broadcasting (transmission of information from a broadcasting system to a set of receiving systems): radio, television, film, and all forms of mass media that emerged during the twentieth century before the Internet.
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