The advent of smartphones, particularly after the release of the iPhone in 2007, further accelerates the shift to Web 2.0, as it becomes even easier for users to produce content (photos and videos) and post and share it on social media. In addition, the pervasive spread of mobile devices prolongs the daily use of the Internet, even when on the move and during breaks from work or normal daily occupations.
Various solutions and interfaces, such as Instant Messaging systems (e.g., WhatsApp), continuous scrolling, automated correlation, and content rotation fueled the simplified mass deployment of network access and early forms of Internet addiction.
The exploitation of user content evolves into another form of digital economy, the Sharing Economy (collaborative economy), based on the commercial exploitation of private individuals’ assets as well, such as cars, with Uber’s cab service (2009) or housing through Airbnb’s short rentals (2007).
The great mass and commercial success of the Web has created the world’s largest companies, which have far exceeded $1 trillion in market capitalization.
But the impact of large Web platforms on collective culture and individual psychology has been significant, and deserves in-depth and critical reflection.
Italiano