The ‘evolution of large web platforms has taken place in the course of a very short time and, by taking over the role previously occupied by traditional cultural mediators, such as the family, school, church, parties, and newspapers, has resulted in a strong disorientation of users from the basic principles of culture and transmission of values.
Therefore, there is a need to recover a reasonable form of organization and applicability of content quality parameters on the Web.
It is unacceptable that users of the Web – and particularly the younger generation – are being fed shoddy content and messages, tainted by objectives lacking any ethical or cultural foundation, capable even of conditioning their choices, produced by other users without any preparation or qualification, or even, as will be seen below, created by automated systems, managed by artificial intelligence. Finally, in the effort to recover a critical sense, the issue of the risk of a passive adoption of AI, experienced as a facilitator and a cognitive shortcut to avoid the commitment to develop personal thinking, must also be addressed.
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