It should be pointed out that Global Internet Companies, Such as Google or Facebook make money based on the number of links that each user clicks, so the platforms themselves are interested in multiplying the number of links in the content they offer, and this results in a potential form of distraction of devolution.
The phenomenon of AI algorithms that aim to multiply views and hyperlinks is the focus of Nicholas Carr’s essay “Is Google making us stupid?” in Italian “Is Google making us stupid? – What the Internet is doing to our brains “. This research documents the fact that the very logic of organizing and proposing content on the Web tends to fragment it and not encourage in-depth study and concentration.
Advertisements and pop-ups on web pages also drive devolution. This happens to an even greater extent on social media and mobile.
There are forms of communication-such as Instagram for example-that favor the single image, or videos of extreme brevity-even lasting only a few seconds.
This type of extremely fragmented, rapid, and repeated communication can result in a substantial reduction in the ability to concentrate, which in some research in the United States has been scientifically found to be the case especially in the younger generation.
Italiano