The emergence of increasingly efficient machine translation solutions that can also be applied to speech and video opens up opportunities for authors to disseminate their content globally. AI will make it easy to localize articles, movies, series and streaming content, adapting them culturally and linguistically. The advantage of Anglo-Saxon authors, who have historically imposed their best sellers first in the large native language pool, and then globally, could shrink, and open up more internationalization possibilities not only for publishers, who drastically reduce translation costs, but also for the authors themselves.