Real-time forms of video communication with intelligent avatars and virtual assistants, including augmented and virtual reality, useful as lecturers or entertainers, will spread. YouTube, Instagram and TikTok channels will emerge with content generated entirely by AI. Hyper-realistic avatars will replace or enhance real influencers, to the point where artificial intelligence will be indistinguishable from human presence. In Hollywood, actors like Harrison Ford are already being “virtualized,” digitally rejuvenated and potentially made “immortal,” raising ethical and labor issues already at the center of major debates. The question of rights and in general knowledge of the legal horizon of these productions will therefore be crucial.
Italiano