Distribution will be transformed by technologies capable of personalizing TV products, localizing them easily, both linguistically and culturally, approaching various target audiences, to absolute individual personalization. This verticalization will also affect promotion and advertising. Advertising will also be transformed: one and the same commercial will be able to have multiple variants customized automatically through big…
Author Archives: user
Real-time forms of video communication with intelligent avatars and virtual assistants, including augmented and virtual reality, useful as lecturers or entertainers, will spread. YouTube, Instagram and TikTok channels will emerge with content generated entirely by AI. Hyper-realistic avatars will replace or enhance real influencers, to the point where artificial intelligence will be indistinguishable from human…
The emergence of increasingly efficient machine translation solutions that can also be applied to speech and video opens up opportunities for authors to disseminate their content globally. AI will make it easy to localize articles, movies, series and streaming content, adapting them culturally and linguistically. The advantage of Anglo-Saxon authors, who have historically imposed their…
Highly specialized freelancers in generative AI will emerge, who, thanks to multimodal artificial intelligence, will also be ready to collaborate with large international productions. AI will offer individuals advanced tools for video production: creation of complex and realistic images, characters, videos, animations. The writer of a comic book or cartoon will be able to produce…
Artificial intelligence will soon provide revolutionary tools for the media industry, impacting the entire supply chain: design, production, distribution, promotion, and customer experience. The entire editorial activity, from concept to writing, must be rethought, identifying products that are currently unthinkable. Expressive solutions heretofore available only to Hollywood movie studios will be viable for small and…
The evolution of media practitioners’ professions encounters as its first challenge the new possibilities of content generation by artificial intelligence. On the one hand, the journalist as a user and reprocessor of information must be able to discern what is real from what is artificial; on the other hand, he must understand how to exploit…
Can we imagine forms of culture and thought outside the tradition of writing? So far we have considered thought as a writing machine and held the book as the main learning tool. Contemporary philosophy with Derrida challenges this assumption, and “opens a new kind of questioning about metaphoricity, writing and on spacing in general.” According…
The advent of AI is rapidly revolutionizing the field of virtual archaeological reconstructions, which have hitherto been carried out using settings with costumed sets and extras or 3D technology. 3D technology, especially when integrated on the photogrammetric reproduction of the archaeological site, offers greater scientific rigor. But the rapid evolution of generative artificial intelligence already…
“History (from Greek ἱστορία, historìa, [visual] inspection) is the discipline that deals with the study of the past through the use of sources, that is, anything that, by configuring itself as a document, can transmit knowledge.” (Europeana) The story was predominantly experienced as a written narrative. However, virtual reconstruction technologies now lead us to explore…
In contrast, the “Regenerative History” techno methodology has different goals: it is dedicated to the reconstruction of historical and archaeological scenes, aiming for maximum scientific rigor. With the artificial intelligence technologies of “Regenerative History” characters and peoples whose records had been lost. Again, scientific and linguistic rigor is crucial, and the support of specialized scholars…
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