The evolution of media practitioners’ professions encounters as its first challenge the new possibilities of content generation by artificial intelligence. On the one hand, the journalist as a user and reprocessor of information must be able to discern what is real from what is artificial; on the other hand, he must understand how to exploit…
Extended Intelligence in the Media
Artificial intelligence will soon provide revolutionary tools for the media industry, impacting the entire supply chain: design, production, distribution, promotion, and customer experience. The entire editorial activity, from concept to writing, must be rethought, identifying products that are currently unthinkable. Expressive solutions heretofore available only to Hollywood movie studios will be viable for small and…
Highly specialized freelancers in generative AI will emerge, who, thanks to multimodal artificial intelligence, will also be ready to collaborate with large international productions. AI will offer individuals advanced tools for video production: creation of complex and realistic images, characters, videos, animations. The writer of a comic book or cartoon will be able to produce…
The emergence of increasingly efficient machine translation solutions that can also be applied to speech and video opens up opportunities for authors to disseminate their content globally. AI will make it easy to localize articles, movies, series and streaming content, adapting them culturally and linguistically. The advantage of Anglo-Saxon authors, who have historically imposed their…
Real-time forms of video communication with intelligent avatars and virtual assistants, including augmented and virtual reality, useful as lecturers or entertainers, will spread. YouTube, Instagram and TikTok channels will emerge with content generated entirely by AI. Hyper-realistic avatars will replace or enhance real influencers, to the point where artificial intelligence will be indistinguishable from human…
Distribution will be transformed by technologies capable of personalizing TV products, localizing them easily, both linguistically and culturally, approaching various target audiences, to absolute individual personalization. This verticalization will also affect promotion and advertising. Advertising will also be transformed: one and the same commercial will be able to have multiple variants customized automatically through big…
The book, which in its millennial evolution in the Renaissance experienced Gutenberg’s printing revolution, still retains a decisive role in the development and transmission of deep knowledge. Mass media, Electronic publishing, The Internet, Apps, have not undermined this dominant role of the book in cultural education, which retains a surprisingly resilient centrality. Many analysts recognize…
A real revolution is taking place in the world of media, parallel to that of artificial intelligence, which may change the dominant form of visual communication, consolidated for centuries in the frame, a two-dimensional picture in which the world is represented. The painting, the page, the photograph, the cinema, the television, the computer, the smartphone,…
It is necessary to activate an observatory on the impact of artificial intelligence on the media industry and an experimental laboratory dedicated to exploring the new technological and creative frontiers of generative AI, focused on expanding human skills and creating new professions and creations. Since 2017, the Moebius Foundation in Lugano has dedicated an observatory…
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