The participatory web and Artificial Intelligence have demolished the structure and architecture of cultural mediation that existed before their advent in mainstream society. Social organizations that played a role in cultural mediation-such as schools, the mass media, the church, and political parties-were essentially marginalized in their social role, that is, in their key function as…
Web and AI: risk and resource
The ‘evolution of large web platforms has taken place in the course of a very short time and, by taking over the role previously occupied by traditional cultural mediators, such as the family, school, church, parties, and newspapers, has resulted in a strong disorientation of users from the basic principles of culture and transmission of…
“Technology is neither good nor bad, but neither is it neutral” (Melvin Kranzberg). The phenomenon of fake news is driven by several interests. The first is the commercial one. Private Internet platforms-for example, social media-are interested in multiplying content views because with each view they can potentially associate an advertising message and thus result in…
In global digital platforms such as Facebook, Instagram, X or Tik Tok, content is distributed in large quantities that would find no place in traditional media: material of the lowest quality or that also has questionable ethical value, forms of offense, racism, insult, pornography, trivialization, vulgarity. Expressions that would be censored within traditional media, such…
With respect to children, the Internet, video games and even the smartphone can become a danger and fuel forms of addiction. There are various modes of exposure to risk by weak users-not just minors. Game addiction creates disturbances in social relationships and on school performance; but conversely, online games also open opportunities for social relationships,…
The smartphone has become a veritable “weapon of mass distraction” whose compulsive use contributes greatly to the superficiality of the digital experience in today’s information society. One of the ergonomically addictive digital factors is the “continuous scrolling” of content, in social media, particularly on smartphones. The user is induced to stay glued to the screen…
In general, it should be clarified that the ways in which content is proposed on the Internet and in social media are governed primarily by Artificial Intelligence algorithms, which determine the logic by which a user is exposed to specific content. On smartphones, for example, when a user scrolls through social media pages or when…
The Web is not only populated by humans and their content. Bots have also been propagating for some time now: these are synthetic Artificial Intelligence entities that, for example in social media, make the user believe they are communicating with another human person. Bots, powered by developments in artificial intelligence, are getting better and better…
There is an insidious and structural form of disruption of the content reading process, which is hypertextuality itself, that is, the fact that content is not presented in a sequential, unified, in-depth form, but almost always appears as small pages or modules of extremely concise content related to each other with links. Hypertext was born…
It should be pointed out that Global Internet Companies, Such as Google or Facebook make money based on the number of links that each user clicks, so the platforms themselves are interested in multiplying the number of links in the content they offer, and this results in a potential form of distraction of devolution. The…
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