Content rotation is a mode of content publication and viewing typical of the Internet, managed by Artificial Intelligence algorithms. It is a mechanism by which a user who is enjoying a piece of content, at the end of the consultation, receives suggestions and recommendations for him to consult further content. A typical example of this…
Web and AI: risk and resource
The Internet could potentially open the door to universal knowledge for us. Why instead do we often find ourselves wandering through the same topics, interacting with the same people, and discovering things we largely already know? Because content personalization algorithms have stuffed us into a semantic funnel. This means that by carefully analyzing our searches,…
It is clear that the mechanisms for rotating content online can lead to problems. It is an issue that even the Global Internet Company platforms are beginning to address, not least because they have been assailed by lawsuits from states and regulatory bodies demanding that they intervene in the algorithms that govern the rotation itself….
Various aspects of networking and Social Media push people to express not the best, but the worst of themselves. A first aspect that most likely fosters this behavioral drift is the perception of “non-responsibility” or “non-actionability” of what is said online. Many users are convinced that they can express themselves without limits: they can insult,…
Precisely because of the mechanism of economic valorization of content on the Web today, there is no proper hierarchy among sources and among content that would, for example, properly represent its level of quality or ethicality. Generative AI is further contributing to the homogenization and flattening of content published on the Internet, which is now…
A new dominant layer has appeared in the network since the 2000s, which is the layer of the “over-the-top platform”: for example, the social media Facebook, or the search engine Google, which is the way to access content. Such enterprises, lacking their own telecommunications network infrastructure, act above the physical networks, hence the definition Over-The-Top….
The Internet has disrupted traditional ways of organizing the relationship between author-publisher and content user. In traditional media, the form of content transmission can be described as point-multi-point. From a central point of publication that transmits (the publisher), the same content reaches many points of fruition (the audience). This mode applies to all mass media,…
The Internet reverses and twists this approach through what can be called a point-to-point network. The possibility of making direct connections between users accessing the network is a mode of communication that, in a sense, was anticipated by the telephone, a media that, thanks to the switched network, makes it possible to communicate directly from…
After a lengthy dissection of the risks associated with the Internet and Artificial Intelligence, however, we should take time to appreciate the positive aspects: it should be noted that the participatory Web offers significant opportunities for access to culture and content of high quality. While it is true that everyone has become an author, even…
One must also consider phenomena such as Wikipedia, which through a participatory mechanism has created a new form of universal encyclopedia that is constantly updated in dozens of languages. A project that would have been simply unthinkable only 20 years ago, in the days of CD ROM encyclopedias. No publisher would have the resources to…
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